4 tips attracting more customers on Valentine’s day

Valentine is the high time for couples to express their love or strengthen their relationships. Hence, they will spend more time and money on buying a special gift. It’s not an exception this year. Valentine is coming around the corner, why don't make a marketing plan to boost your sales? This article, we present 4 tips that may be useful for your store. 

1. Catch customers’ attention at first sight

Customers tend to be attracted by colorful things. Thus, the fastest way to draw attention from them is by adding product labels that make your products more eye-catching. This helps to stand out your featured products among all the products in the store. Moreover, it makes you stand out among rivals.

Appeal numbers, messages, suitable call-to-action texts like “Hot”, “New”, “Sell Off”, etc. Hence, increasing the conversion rate as well as boost sales is just a piece of cake. For example, adding a “50% off” label on souvenirs or flowers, etc in your shop can attract more potential customers looking for a Valentine gift.

2. Have a marketing strategy

One of the most important things you should do at first is to have a plan. Don’t wait until the exact Valentine’s day just to start. This way, you can miss a lot of opportunities from customers preparing for their lovers. As most people want to prepare well for this occasion, things will be searched and purchased even 3 or 4 days sooner.

Try to present your items beautifully and neatly. Make sure you got a mega menu that can provide the best navigation. Built-in drop down, fly out the menu if necessary. With a good mega menu in Magento 2 store, your site will look tidy and more attractive, the marketing plan can be easier to take place.

3. Take advantage of auto email notification

Besides a good menu, having an active notification email is also a smart preparation. While spreading the promotion to customers, it's hard to keep in track all the information. Still, there are ways to get customers’ notice about your promotional program. However, the best way is to use an auto email notification. Hence, you can individually reach potential customers and remind them of the upcoming promotion season.

Our Auto email notification feature can help! Whenever a form is submitted, Blue Form Builder will notify you and your customers via email. This ensures you to respond quickly to customers.

4. Use your social network effectively

E-commerce today can’t grow without the help of mobile devices. As a result, responsive social networking sites have been increasingly popular among people. Try to invest more in advertisements on these sites in order to reach more potential customers.

You should deeply understand the social tool before paying any money on advertising. Be sure to calculate the result of each network then decide the most suitable one that brings you the most benefit. Though trying to broaden your network is good for SEO, don’t pay too much for the ones with less effective results.

For instance, Weibo is considered the best social site for e-commerce in China. Millions of people shopping here. It’s worth investing some money if you are a store owner in this country. However, if you are targeting customers in Europe or American, the best social tools now are Twitter or Instagram as the people there tend to prefer these tools.